Best Website Builders for Photographers

Photography is rarely solely about snapping beautiful shots. It’s more often about marketing and presenting your portfolio adequately. You need to opt for the best photography website builder to do this. The best website builders for photographers offer many bespoke features.

From photography-centric templates and drag-and-drop editors to marketing tools, gallery widgets, and more. However, finding the one that ideally suits your needs is daunting. You’ll find dozens of site creators, all promising riches, but ultimately delivering rags. Don’t worry.

Today’s your lucky day. Our team has tested over forty website builders for photographers. To ensure top quality, we narrowed our selection to only five. Let us spoil you for choice. Read on for our list of the top 5 photography site creators and comprehensive reviews of each.

Best Photography Website Builders Reviewed

Now that we’ve laid all our cards on the table, you know what to do – get Wix and enjoy!

If you’d rather explore other options and don’t think Wix is right for you at first glance, we invite you to read our in-depth reviews of other top-rated photography site creators.

1. Wix

During our testing, Wix constantly emerged as the #1 compared to the rest. It’s an all-around site creator suited for all types of businesses. However, after inspecting it thoroughly, we found hundreds of exciting templates built specifically for photographers. In addition, we found photography-tailored features!

Why is It Good for Photographers?

Wix offers over 900 templates. Its templates are precisely categorized to make it easier to choose one based on your field of work. For example, when you choose photography on its website, you’ll find categories like fashion, real estate, art, food, travel, wildlife, wedding, and more.

Naturally, if you’re a wedding photographer, you’ll select this category and choose from one of many options. Another plus for Wix is an intuitive drag-and-drop editor, which eases website creation and makes it more fun than ever. Additionally, photographers can use Wix ADI.

It’s an AI-driven builder that forges a website based on your answers. In Wix’s App Store, you’ll find Photo Studio, one of our favorite photography website-building tools. It’s a photo editor with advanced editing features, which Wix complements with many built-in features.

For instance, you can trademark your photo with a watermark. You can also disable downloads on your website to prevent unauthorized access and distribution. Wix’s site creator lets you include a photo gallery that showcases your best work to new visitors.

Not to mention Wix’s extensive eCommerce tools. They allow you to sell photos, book sessions, and effectively promote your work. Wix’s email marketing and SEO tools are included, helping you get the upper hand on your competitors and keep your photography business afloat.

Visit Wix

How Much is It?

Wix isn’t the best budget-friendly option. However, at $17 monthly for the Light plan, you can’t say it’s overly expensive. Our go-to option for photographers would be the Core plan at $29 monthly, with 50 GB of storage, eCommerce features, and up to five site collaborators.

All Wix plans include a free domain for a year. Moreover, you’ll get a basic marketing suite and the ability to accept payments using one of dozens of payment vendors. Most importantly, the Core plan allows scheduling and services, ideal for all photographers.

Wix offers pricier plans, such as Business and Business Elite, more suited to larger photography companies and agencies. On the other side of the spectrum, start-up photographers can temporarily employ a free plan with limited storage and bandwidth.

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2. Squarespace

Squarespace is among the most impressive photography website builders in 2025. It blends outstanding template quality with an intuitive website editor and valuable features. Best of all, it’s slightly cheaper than Wix, while retaining roughly the same level of quality.

Why is It Good for Photographers?

Photographers will love Squarespace for its templates. The provider includes 200+ free templates, many of which are suited to this niche, about thirty. While not as extensive as Wix, Squarespace’s templates offer a sleek design that you can easily tweak with its site editor.

It’s a combo of drag-and-drop and section-based interface, offering plenty of freedom while keeping things as simple as possible. In our full test of Squarespace, we were shocked at how feature-rich it is. Photographers, for example, will be able to optimize photos automatically.

Upload your photos, and Squarespace will do the rest. Like Wix, Squarespace allows for photo and video galleries, allowing you to promote your finest work. Its advanced editor lets you shift a focal point to emphasize specific parts of photos for a more professional look.

Squarespace includes ample extensions on its store; Acuity Scheduling is the most famous. While a paid add-on, it helps book appointments necessary for photo sessions. eCommerce tools in the Business plan spice things up more, allowing you to sell your photos directly.

Squarespace comes with many marketing and SEO tools to aid your business promotion. Advanced shipping options let you ship your products worldwide. Conversely, depending on the plan, you can use the platform to sell digital art with some of the lowest fees.

Visit Squarespace

How Much is It?

Regarding plans, Squarespace’s Personal plan starts at $16 monthly. We’d skip this and go for the Business plan, which costs $23 monthly. It’s an eCommerce-friendly plan with a free domain and the possibility of selling unlimited products. This plan yields 3% transaction fees.

You can drop them to 0% with the Commerce Basic plan at $28 monthly. This widely adopted photography website builder doesn’t have a free plan, but a risk-free 14-day trial exists. If you’re interested, see how Squarespace compares to Wix if you’re unsure which one to pick.

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3. Hostinger Website Builder

Hostinger Website Builder, also known as just Hostinger, is among our favorite website builders for photographers. It’s the least expensive option that functions surprisingly well. You’ll get eCommerce tools, a reliable AI site creator, and generous hosting resources.

Why is It Good for Photographers?

The question is, why would photographers use it? The answer goes many ways. Hostinger is highly affordable and offers the fastest web hosting service. This ensures adequate site-loading speed even when uploading uncompressed, high-quality photos and videos.

Photographers will love Hostinger’s 150 free templates, of which around 20 are photography-oriented. We found them suitable for weddings, landscapes, portraits, fashion, food, and more. Like Wix, Hostinger can build a website from scratch using AI; there is no need to do anything manually.

Its AI also aids content generation. For example, it works for product descriptions and images. Its AI also influences SEO, allowing for superior site optimization and higher Google ranking. Hostinger’s drag-and-drop editor lacks no photography features, so it’s great overall.

Photo Studio lets you optimize your photos, while the gallery widget emphasizes your work. The Google Maps widget helps customers locate you. On the flip side, recently introduced email marketing lets you send 200 monthly emails to 100 customers for free.

Hostinger’s eCommerce portion is stellar, albeit not perfect. With 600 products to sell, 0% transaction fees, and 100 payment methods, it’s among the top options for the price. Finally, a scheduling tool lets you book photo sessions with clients without hassle.

Visit Hostinger Website Builder

How Much is It?

Hostinger has two plan tiers:

• Premium at $2.99 monthly
• Business at $3.79 monthly

We highly recommend the latter because the former lacks eCommerce and AI tools. The Business plan hosts 50 websites, includes fast hosting, and comes with a free domain for a year. With the renewal price of $13.99 monthly, it’s still vastly cheaper than the other best photography website builders.

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4. Shopify

While eCommerce hosting is popular for online sales via Magento or PrestaShop, Shopify is a great alternative. Shopify is the largest, most robust eCommerce-focused website builder, which photographers will find exceptional in selling their photos and photography services.

Why is It Good for Photographers?

For many reasons, it offers roughly 230 templates, and while most are premium, there are about thirty free options. Both categories offer nice-looking photography templates that are further customizable through Shopify’s drag-and-drop editor for seamless multi-device optimization.

Shopify is primarily an eCommerce platform, so if you don’t wish to sell online, better pick another one. If you do, you’re in for a treat. Shopify lets you sell unlimited products at low fees below 3%. Thanks to its intuitive editor, designing an online store is straightforward.

We love that Shopify leverages SEO tools to help you optimize your photos through size reduction and adequate keywords. Shopify is heavily reliant on third-party apps. You’ll find hundreds of them, many of which will suit photographers. One of them is Easy Appointment Booking.

We used it to book photoshoots and communicate with clients. Regarding communication, Shopify’s email marketing is impeccable, allowing you to send 10,000 free emails monthly. One of its best features is multi-channel selling, which is available in all subscription plans.

It lets you sell on social media or, for example, Amazon, extending your reach farther.

Visit Shopify

How Much is It?

Shopify offers flexible plans. However, we found it a fantastic website builder for photography when we used its cheapest Basic plan, which costs $19 monthly. The plan offers access to POS, advanced shipping, multiple payment vendors, advanced inventory management, and more.

The reduced price in the first three months is a great incentive to test Shopify. You’ll spend only $1 in this period and then be charged $19 for a year (paid upfront). Shopify has no refund policy, but you get a worthy 3-day free trial before you’re charged.

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5. Weebly

To be honest, Weebly is rarely our choice, but it made it to the best photography website builders ranking for a few key reasons. First of all, Weebly offers a free plan where you can sell unlimited products and use features like item badges, shopping cart, inventory management, and a tax calculator.

The plan includes coupons, gift cards, and even in-store pickups for maximum flexibility. As with other free site creators, Weebly limits you to a subdomain, so it’s not ideal for professional photographers. As you can guess, Weebly is primarily an eCommerce platform.

Why is It Good for Photographers?

Depending on the subscription plan, it’s good for start-ups and large-scale photographers. We recommend any of the paid plans, particularly the Professional one. It includes unlimited storage, a free domain, and advanced SEO and marketing tools to help your cause.

Unlimited storage means you can upload as many high-quality photos and videos as possible. Weebly includes specific photography templates, which, while not as modern and sleek as Wix’s, still provide essential tools like galleries, portfolios, and eCommerce tools.

Weebly’s inventory management is effortless, and its built-in SEO tools allow you to generate SEO-friendly descriptions. Weebly’s 0% transaction fees ensure you get more profit. Meanwhile, responsive, mobile-friendly templates reduce bounce rate and drive more traffic.

Weebly’s blogging features are excellent, and blogs help improve your SEO. It also lets you sell digital/physical goods and services, making it a stellar all-around photography website builder. Weebly’s on-paper features make it ideal, but we found a few notable issues.

Its hosting could be faster compared to Wix and Hostinger. Weebly also hasn’t been updated in a while, resulting in outdated templates and missing features. Luckily, you won’t have to spend a fortune.

Visit Weebly

How Much is It?

Weebly charges a modest fee for its site creator for photographers. The Personal plan is $10, while our favorite Professional plan is $12 monthly.

All plans are annual, so you’ll spend upfront. The most expensive plan, the Performance plan, at $26 monthly, is worth considering, as it enables item reviews, abandoned cart emails, and PayPal payments. However, at a lower price, Squarespace is a better pick than Weebly.

If you’re interested, it’s wise to test its free version and, if you’re impressed, upgrade to the paid version.

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How to Choose the Best Website Builder for Photography

We promised to spoil you for choice, so even the top five options might seem overbearing.

You might be wondering where to start and how to choose one. Should you purchase Wix or give the other boys a chance? Since you’ll inevitably spend your money on one, we suggest taking it slowly and deciding after asking yourself a few questions. Here are things to consider:

• Purpose. What’s your website’s purpose? Will you sell services and photos or create a photography blog? If it’s the first, you must purchase an eCommerce-friendly plan with scheduling and sales tools. A cheaper site creator with blogging features will be great in the latter case. We recommend Wix Light at $17 monthly.
• Templates and editor. Examine each website builder’s templates and see if you like anything. Then, examine its editor and see if it’s intuitive enough for you to make a functional photography site. Also, sift through photography-related features and ensure everything you need is there.
• Server resources. If you upload uncompressed photos and videos, you need a site creator with more storage and faster hosting. We recommend Squarespace or Hostinger, as both offer unlimited bandwidth (the former also has unlimited storage).
• Third-party apps. Will you implement advanced functions like appointment scheduling, SEO functionalities, multi-channel selling, etc.? If so, consider options with comprehensive app stores that cover your essential needs.
• Budget. Remember your budget, as this will dictate which of the top site builders for photography you can get. Spend more only if necessary, and settle for the plan that closely or entirely matches your business goals.

The Final Verdict

The best website builders suitable for photographers are essential in 2025.

Whether you’re starting a small business or already have one, an online presence tremendously boosts your sales and engagement. You can showcase your work, sell services, and communicate with clients effectively on a custom-made platform that works in your favor.

The best all-around option is Wix, blending performance, security, ease of use, photography templates, and AI prowess, all needed for the cause. Squarespace and Hostinger are right behind, whether you aim for a photography blog or want to earn online through this lucrative hobby.

These five options should provide enough value regardless of your goals and aspirations. Most are risk-free, so it pays off to test them and experience them yourself.

Try Wix Risk-Free for 14 Days

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Frequently Asked Questions

Can I use free site creators for photography?

You can. Wix and Weebly offer free versions, but we prefer the latter because it’s better for eCommerce and offers larger storage. Wix, however, is faster and more reliable, but limits your storage and bandwidth. Neither offers a free domain name, which is a significant flaw.

Is WordPress a good option for photographers?

Yes, it’s good. WordPress is even more capable than Wix, but with the caveat of complexity and possibly higher cost with add-ons. We recommend Wix or any other website builder for straightforward site-building.

What is the least expensive photography site builder?

That title belongs to Hostinger Website Builder (under $4/mo). Weebly is a distant second. While neither is particularly pricey, Wix, Squarespace, and Shopify cost considerably more but simultaneously offer more features. Either way, it’s a ‘you get what you pay for‘ situation.